MOONSHOTS ARE A MYTH

Real growth, always-on growth—that comes from building a ladder to the moon.

MOONSHOTS ARE A MYTH

Real growth, always-on growth—that comes from building a ladder to the moon.

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ABOUT THE BOOK

Most established companies face a key challenge: operational efficiency and outdated bureaucracy are at war with new growth. Legacy companies are skilled at growing existing big businesses into even bigger ones. But they are less adept at discovering new opportunities and turning them into big businesses in the first place, the way entrepreneurs and early-stage investors must.

In New to Big, Kidder and Christina Wallace reveal their proprietary blueprint for installing a permanent growth capability inside any company—the Growth Operating System. The Growth OS borrows the best tools, systems, and mind-sets from entrepreneurship and venture capital and adapts them for established organizations. Kidder and Wallace argue that any company can go on offense and win the future.

This isn’t about a one-off innovation moonshot. It’s about building a permanent ladder to the moon.

David Kidder

is an entrepreneur and an angel investor in over 30 companies. He is currently the co-founder and CEO of Bionic, which unlocks new growth and competitiveness for the world’s largest enterprises, based on the models, methods, talent, and tools of venture capital and entrepreneurship. Previously, Kidder served as the co-founder and CEO of Clickable, and co-founded SmartRay Network. A graduate of the Rochester Institute of Technology, he received Ernst and Young’s Entrepreneur of the Year Award in 2008. He is the creator and co-author of the New York Times bestselling series, The Intellectual Devotional, and The Startup Playbook. He lives in Westchester County, New York, with his wife and three sons.

David Kidder

is an entrepreneur and an angel investor in over 30 companies. He is currently the co-founder and CEO of Bionic, which unlocks new growth and competitiveness for the world’s largest enterprises, based on the models, methods, talent, and tools of venture capital and entrepreneurship. Previously, Kidder served as the co-founder and CEO of Clickable, and co-founded SmartRay Network. A graduate of the Rochester Institute of Technology, he received Ernst and Young’s Entrepreneur of the Year Award in 2008. He is the creator and co-author of the New York Times bestselling series, The Intellectual Devotional, and The Startup Playbook. He lives in Westchester County, New York, with his wife and three sons.

Christina Wallace

is the Vice President of Growth at Bionic and the co-host of the podcast The Limit Does Not Exist. A serial entrepreneur, Wallace previously founded BridgeUp: STEM, a computer science education startup at the American Museum of Natural History, was the founding director of Startup Institute New York, and was the co-founder and CEO of Quincy Apparel. She holds undergraduate degrees from Emory University and an MBA from Harvard Business School. She lives in Brooklyn with her husband Chas Carey and their two plants.

WHAT PEOPLE ARE SAYING

Real growth, always-on growth—that comes from building a ladder to the moon.